Established in 2006, LIGHTBLUE Toys operates out of Dubai and exclusively distributes innovative toys to the Middle East and North African (MENA) region.


Following on from the success of the PlasmaCar, which was launched at the Middle East Toy Fair in 2007, we have introduced other award-winning toys to our range of products, all of which encourage children to use their imagination in play.


We strive to find and deliver toys that are smart, simple, fun and unique. In other words, toys providing great value for retailers and their customers.



Distributing quality toys

across the region.


Building 3, Unit 3114, Gold & Diamond Park, PO Box 114363, Dubai, UAE


Office telephone:

00971 (0)4 341 1128


00971 (0)4 347 7376



© 2018 Lightblue Toys LLC